Our purpose, our values

Why we do what we do. How we work.

To make a significant difference for our customers with our payment solutions and service. Every day. That’s our purpose. To make sure we succeed, we focus on four values: curiosity, empowerment, solidarity, and reliability.


Our purpose

We enable simple, secure, and smart payments. Anywhere and at any time. But Swisscard is more than that. With our products and services, we support our customers every day, at any moment in time. Each of these moments is an opportunity for us to make a difference for them. We are passionately committed to this. That is why our purpose is: "Make the difference. Every day."


Our Values

Our values guide the way we think and act. They are the foundation for satisfied customers, innovative products and services as well as successful teamwork.


Our commitment

"Always looking for innovation and qualitative growth – that’s how we offer our customers the best for the future."

Guido Müller, Chief Executive Officer


Our passion

"Day in, day out, we are committed to improving our services and benefits in the digital space."

Linda de Winter, Chief Information Officer