Market segmentation is making progress
Different customer requirements are becoming more and more important. Demanding customers are becoming even more demanding. At the same time a section of the population is becoming more price sensitive. To be able to meet the demand for customized solutions as well as the increasingly arising price sensitivity, the market calls for different credit card products.
The range of products has become far more diverse and the individual card ranges have become more specialized. Swisscard AECS GmbH’s range included just ten products for roughly 400,000 cardholders ten years ago. Today it is over 40 card products for more than one million cardholders. The assortment ranges from credit cards without insurance benefits to fully-integrated card service packages with Travel and Lifestyle Service. Specific customer groups, such as frequent flyers, golfers, small and medium enterprises or listed global companies can find credit card solutions customized to their needs at Swisscard AECS GmbH.
Constantly changing customer requirements are also shaping the development of various types of plastic money.